Shoulder to Shoulder
Yeomans is a purpose driven agency working alongside charities to help make the world a fairer place. Offering everything from strategy and creative thinking to fundraising, fulfilment and supporter care, their strength lies in their people and their commitment to the organisations they serve.
RAW Brothers worked closely with the Yeomans leadership and team to uncover what makes them distinctive, creating a new brand strategy, positioning and visual identity that reflects who they really are.
THE CHALLENGE
Yeomans had evolved beyond its traditional product led offering, but its brand hadn’t kept pace. With an increasingly connected range of services and a passionate team, there was an opportunity to tell a much bigger story.
The challenge was to bring clarity to their purpose, unite their services under one brand and communicate the genuine partnership that sits at the heart of how they work.
THE INSPIRATION
Through a collaborative journey of discovery and brand strategy workshops, one powerful idea emerged: Shoulder to Shoulder.
More than a strapline, it captured the very nature of Yeomans, people working alongside people, united by shared purpose and a belief that together we can achieve more.
This became the foundation for a refreshed brand positioning, messaging and identity. Even the new Yeomans logo expresses this idea, with two figures standing shoulder to shoulder cleverly incorporated into the letter M.
THE RESULTS
RAW Brothers delivered a comprehensive brand transformation, including a clear purpose-driven positioning, unified brand architecture, messaging platform and distinctive new visual identity.
A confident new colour palette, typography, photography and creative language were brought together in practical brand guidelines, providing a consistent foundation for communications across digital, print and physical environments.
The result is a brand that moves Yeomans beyond what they do to communicate who they are, what they believe and how they work, shoulder to shoulder with their clients.
