Infinite search of character

Carnelian provides executive search and board advisory. They are passionate about the infinite search of character. To find and develop not just the best people but the right leadership to drive their clients mission forwards. RAW Brothers led Carnelian through a complete brand refresh project.


The Carnelian senior team approached RAW Brothers to help lead a brand refresh project. The company had significantly grown its client base and its brand needed to be sharpened to better represent its position in the marketplace. Carnelian had a clear vision to serve for-purpose organisations by finding not just the best leaders but the right people for the job. RAW Brothers led a complete brand project from strategy to creative output.


One of the strong themes that emerged from the brand workshop and client sessions was the theme of a continuous, detailed meticulous search for character. This led to a series of strategic brand thoughts to build a strong brand narrative and then develop the story into a highly creative visual experience based around infinity themes in nature.


The results are a much stronger brand story for Carnelian. One that stems from the infinite search of character. The client team are now positioned as strong thought leaders in the executive search marketplace. The brand story and creative representation sets them apart from their competition and truly represents who they are. The brand project delivered, brand story, purpose, values, tone of voice, brand identity and graphic design approach for on and offline.

Working with RAW Brothers was transformative for our brand. We loved their creativity. They understood us and got under the skin of what we were trying to say. Their care and attention to detail was outstanding. Overall, working with RAW was a real pleasure and the final result was excellent.

Allan Beckett, Founder

Development of dynamic digital video expression of Infinite Search of Character

Brand strategy approach

Brand story

RAW Brothers enjoy helping organisations define and strengthen their brand story. With Carnelian their unrivalled passion for finding the right candidate for a role was where the Infinite Search of Character was developed from.

Brand process

Carnelian are a boutique executive search and board advisory company. We led through the brand process, ensuring they fully understood where we were heading and including them in the creative process.

Brand togetherness

To achieve the goal of this project we needed to work closely with the client and introduce other partners. Working with motion graphics and digital development partners was key to the delivery of the brand refresh for Carnelian.

Thanks to two key partners on this project digital production and development from Miko at Using My Head and motion graphics annimation from Joanna at Design by Joanna