GSF TechFest Underground Automotive Festival
One of the UK’s fastest-growing national motor suppliers, GSF Car Parts, is proud to announce its inaugural ‘TechFest’, held in London. This event connects suppliers, showcases cutting-edge automotive technology, and brings together industry professionals from across the country. RAW Brothers has crafted a comprehensive brand experience for the event, including the name, brand strategy, and brand identity, ensuring a dynamic and engaging experience for all attendees.
THE CHALLENGE
GSF Car Parts, a rising challenger brand in the automotive aftermarket, sought to create an innovative festival event aimed at garage owners in London. This inaugural ‘TechFest’ would serve as a test event, with plans to expand and tour other UK cities. The event required a distinct identity that set it apart from the core GSF brand, and RAW Brothers delivered a dynamic, creative approach to launch the event, ensuring it captured the energy and innovation that defines GSF’s expansion strategy.
THE INSPIRATION
TechFest was designed to attract and inspire professionals in the automotive aftermarket industry, offering a dynamic platform with an impressive lineup of live, hands-on workshops. These sessions provided invaluable insights and learning opportunities for attendees. Held in a vast urban underground space in Wembley. A bold, disruptive brand name and identity were created, setting it apart from GSF Car Parts’ previous initiatives, and positioning it as a game-changer in the industry.
THE RESULTS
RAW Brothers crafted the entire brand experience for TechFest, from the creation of the brand name and identity to brand guidelines. We guided GSF Car Parts just outside their comfort zone, a move that paid off once the event became a resounding success. TechFest exceeded all expectations, attracting nearly 2,000 attendees, including 1,500 garage professionals. The evening was filled with innovation, networking, and high energy, solidifying the event as a must-attend in the automotive aftermarket industry.
I’m so thankful to everyone who put together the recent TechFest event for GSF Car Parts, and to everyone who made the event such a success.
Sukhpal Singh Ahluwalia, GSF Car Parts Executive Chairman
