What we do
We provide creative consultancy to help unite organisational brand, people engagement and workplace strategy – we call it uniting personality, people and place.
RAW Brothers believe these three areas are intrinsically linked. If an organisation is to truly reach its potential the unity between its brand personality, how you engage employees and the strategy that determines where and how you work is vital. RAW Brothers have spent many years working with organisations helping them determine how uniting personality, people and place can bring that extra magic that really makes a difference. Rich and Andy are passionate about helping organisations truly be who they set out to be bringing their purpose fully alive.
Services we provide – Branding, Naming, Brand Strategy, Brand Research, Employee Experience, Workplace Experience
Organisational Brand – Personality
The personality of your organisation is more important than ever. Our expertise in creating and building organisational brands will enable you to fully explore your potential and look into the future with a roadmap on where to go next.
Our approach digs deep into your culture and values to ensure what we bring is creative, authentic and true. We also pay close attention to brand consistency, we’re interested in unity not just uniformity – teasing out your best personality.More about Organisational Brand – Personality
Brand culture and values
Successful brands attract followers and create tribes, who interact with them and remain loyal through good times and bad.
A big part of your organisation’s brand – or brand personality – comes from the culture and values you promote.
Employee Engagement – People
Brand is always more than a logo, it’s a narrative, it’s the story we tell each other. Its what we believe and experience about a person, an organisation its products and services. What will we gain from investing or when we choose to work for someone new, when we buy or sell a product?
How we engage with our organisations as owners, leaders, employees and workers is more important that it has ever been. RAW Brothers work with the leadership – brand, HR, properties and technology teams, to help bring their brand alive for people across their organisation.More about Employee Engagement – People
At RAW Brothers we believe that the most creative, effective approach to organisational change is to link it holistically to your organisation’s personality, its people, and its physical place.
Generations at work
We live in a time where there are more generations at work than ever before. Life expectancy the world over is improving, the global population has grown significantly since the 1950s and with better healthcare people are staying in the workforce until much later.
Workplace Strategy – Place
The workplace is anywhere and everywhere. No longer can you totally control and dictate how a workplace looks and feels. But you can choose how to provide staff, employees and teams with the tools to do their best work everyday. How to inspire them to unite, live and breathe their organisations purpose.
RAW Brothers have worked across the globe developing workplace strategies that reflect the personality of organisations no matter the place, culture or size of location.More about Workplace Strategy – Place
We are fascinated by the idea of the future workplace: what could be achieved if we all took a deep breath and invested in a new approach, bringing workplaces alive through research, strategy and creativity.
A successful workplace design must be informed by your organisational culture and brand – its ‘personality’ - and needs careful planning and creativity to achieve the right mix of workplace settings.