'Make the Leap' – inspiring new academy environment launched in London
Ada Lovelace CofE High School aspires to equip students to be ready for life in the 21st Century. Like their namesake they aim to be bold and imaginative, seizing opportunities to problem solve and think differently. They aim to continually improve themselves and the wider world.
THE CHALLENGE
Ada Lovelace CofE High School is the third in the Twyford CofE Academies Trust schools. The school will be an 11-18 comprehensive school with 1300 students, including 350 in the Sixth Form. RAW Brothers oversees the brand and brand environment for the Trust, each school has its own personality and individual brand elements. This school required a particular creative approach on technology hence the school is named after Ada Lovelace who discovered computer code.
THE INSPIRATION
RAW Brothers worked with the senior leadership team to help establish the schools vision, purpose and brand language. This was then developed into a three dimensional expression that could be used through the schools interior space. Working closely with the architect and Keir Construction the contractor building the school we explored all possible opportunities to bring the architecture interior space to life.
THE RESULTS
The school now has a vibrant graphic language throughout the environment that speaks to students as they occupy the space. RAW Brothers are experts in understanding brand strategy and how you can deliver that into a three dimensional environment. The use of wallpapers, glass manifestations, sculpture, inspirational imagery and interior architectural detailing – all helps bring the school to life. The theme running through this project stems from the namesake Ada Lovelace with small detailing around the computer punch card code through to modern day heroes of technology.
It has been so refreshing working with the RAW Brothers. Their ability to communicate our school vision and values in a way that is visually attractive has helped us enormously as we have moved into our new school building. Their work makes our school environment ‘come alive’, creating a high quality environment that our students, staff and parents are proud to be part of. The benefits of their work can be seen in the learning habits our students display and ultimately in their results.
Keir Smith – Head Teacher
Creating an education brand environment space
Collaboration
RAW Brothers have a tried and tested brand environment methodology that is deigned to help the schools senior leadership team through the process of realising their vision in the three dimensional space.
Experience
Our experience in developing educational brand and creating interior architectural space ensures that your budget is maximised. We help you get the most out of your investment working with construction partners.
Delivery
Delivering a project on time and to expectations is key. We understand the built environment and flow seamlessly alongside other providers and contractors to ensure the creative brand elements are delivered as the icing on the cake!
It's the individual detail that makes the difference
A bespoke wayfinding system was developed with sixty two individual large format graphic icons created as glass manifestations next to every classroom entrance. Colour coded across the four floors of the school.
Coded brand environment system
Large format graphic wallpapers tell stories of creative heroes throughout the brand environment. Each element is coded into he overall school wayfinding system creating not only a questioning environment but a practical one too.
In 1815 Ada Lovelace was born – she discovered computer coding using a punch card...
Ada Lovelace Punch Card Sculpture
As you approach the school you are greeted with a larger than life bespoke Ada Lovelace punch card COR-TEN steel sculpture. Created by our friends at Musson and Retallick
RAW Brothers would like to thank the school leadership team and all the staff that played a part in this project being completed inspite of the challenges of the COVID-19 pandemic. It was a joy to work together and thoroughly satisfying to see the students and teachers now enjoying the space.
