Teachers are going West
Teach West London is a brand new Teaching School Hub for the four London boroughs of Ealing, Harrow, Hillingdon and Hounslow. It is part of Twyford CofE Academies Trust, working in collaboration with the Department for Education. The Teaching School Hub is responsible for delivering the golden thread of professional development spanning Initial Teacher Training, the Early Careers Framework and National Professional Qualifications.
THE CHALLENGE
RAW Brothers were approached by the Teach West London team to help create a new brand identity to launch Teach West London. They wanted to find a simple but strong bold concept that would help represent the story behind the teaching hub that reaches across four key West London boroughs.
THE INSPIRATION
The design team took inspiration from the aspirational symbols of wings and feathers, these represent, flight and take-off, a theme closely associated with teachers and their careers at Teach West London. The colour theme was also developed with the iconic green of West London in mind and the dark blue of the Twyford Trust behind the project.
THE RESULTS
RAW Brothers delivered a creative educational brand strategy along with a crisp new brand identity. This included campaign marketing tools and brand identity tools that are being used to create Teach West London campaigns. The brand identity was launched in 2022 and is in a rapid growth phase.
Thank you to RAW Brothers for supporting Teach West London with our branding guidelines and logo. We are really pleased that the logo design is influenced by the fact we are serving four west London boroughs and our link with Twyford CofE Academies Trust through the colour scheme. Thank you.
Dame Alice Hudson CEO Teach West London
