Helping everyone experience life in all its fullness
Three London Church of England primaries, St Thomas’, St Clement & St James and Princess Frederica needed a unifying, future-facing brand to launch their new federation. The result: LifeFull Schools - a bold, values-driven identity rooted in faith, creativity, and community.
THE CHALLENGE
The three schools shared a Church of England ethos and a strong community feel, but they faced differing reputations, demographics, and engagement levels. With federation requirement coming up fast, the schools needed a name and identity that could hold their individual stories while confidently facing the future together.
THE INSPIRATION
Through leadership workshops, brand strategy development, and deep narrative exploration, we uncovered the theological and cultural core of the federation: John 10:10 — “I have come that they may have life, and have it to the full.” This verse became the heartbeat of the brand — not just a name, but a sense of calling. From this, a logo was created using the letters L and F to form a symbolic smiley face, capturing the spirit of fullness, joy, and welcome.
THE RESULTS
LifeFull Schools emerged as a compelling brand platform built on a clear theological anchor - Life in all its fullness and a unified brand architecture with an endorsed identity. At its heart is a values-driven ethos known as LIFE, centred around three core principles: Belong - everyone included, everyone welcome; Learn - Love to learn, gain knowledge; and Grow - spiritually, in confidence and courage. This new identity empowers leaders, engages families, and brings cohesion across the federation without erasing the unique character of each individual school.
More than a name
This wasn’t just branding it was brand formation. The LifeFull identity now serves as a platform for:
Community pride and connection
Clear messaging to parents and staff
A launchpad for website, signage, marketing, and future recruitment
theological narrative woven through everything — from policy to playground
As the federation prepares to launch, LifeFull Schools stands ready to live out its name.
