Move with Compassion

We’ve had the privilege of working alongside Compassion’s senior leadership team to help shape and develop their brand positioning.

They came to us with a bold challenge: to turn the page to the next chapter of their story. To do this well, they needed to ensure their brand was rigorously integrated—laying strong foundations to support future growth, clarity, and impact.

RAW Brothers led the Compassion team through a full brand strategy review, including a brand audit, stakeholder interviews, and a series of collaborative brand workshops. 

This process also involved a global review of the current positioning, supported by deep-dive feedback sessions to shape and refine future direction.

Working in close partnership with Compassion, we used our agile brand strategy workflow to develop a refreshed brand positioning. This included:

• Brand purpose

• Brand name positioning

• Brand positioning statement

• Brand personality

• Brand behaviours

• Brand campaigns

• Brand foundations

The outcome provided a clear and confident platform for Compassion’s creative teams to build launch materials—supporting a bold new step toward a multi-product, mission-led approach.

It was a privilege to stand alongside Compassion in their fight to release children from poverty.

I wanted to take this opportunity to thank you personally for all you did to get us to this position, it wouldn't have been possible without the workshops you ran and the work you put into it last summer.

Nick Harris - Chief Marketing Officer

Find out more here