Euro Car Parts boast some big numbers, over £1billion turnover in the UK, with over 10,000 staff and 300 branches. But the brand image had not kept up with the speed of the business growth. After a period of 12-18 months immersed in the business, RAW Brothers were ready to start work on a brand refresh.
RAW Brothers used their methodology to work through the business strategy and align it with the brand. We acted in an advisory role to the business founders and leadership to ensure a clear brand strategy was developed. This new day brought a clear organisational purpose that could be used across the business and was easily understood from the boardroom to the delivery van.
Keeping You Moving is rolling out across internal communications, external marketing, recruitment and brand environment with livery and online to follow. The new brand has a clear roadmap that acts as an everyday guide. We also created a new image library that reflects the diversity of people that work across this amazing business.