THE CHALLENGE

Cisco wanted to capture individual inspiring stories from across the EMEAR region. The EMEAR communications team decided to celebrate the cause and effect that people’s contributions were having at a more universal level. They approached RAW Brothers to create a Cisco brand platform to launch the campaign.

THE INSPIRATION

RAW Brothers led the project working with Cisco EMEAR communications team to developed an approach that was multi lingual, cross cultural and reached out to the thousands of employees across the region. The strategic approach centred on the core thought of individual’s actions creating light and illumination.

THE RESULTS

The Shine Your Light strategy is designed to activate staff involvement by building a platform of recognition around their story. It profiles specific contributions that go on to create a big impact. We celebrate these stories across the EMEAR region and beyond, under the banner of Shine Your Light, giving people an opportunity to connect beyond their borders.