Environments that change perception

If you want to know what video mapping is then check this out…

O (Omicron) from Romain Tardy on Vimeo.

Here lies a technique that plays around with our perception of reality. To make the eye and ear believe that we are somewhere else even though part of us knows we are still standing in a rather large Polish hall (in the Romain’s installation shown above). Video mapping, when done well, can create incredible experiences.

Romain Tardy and Thomas Vaquié say their influences come from Fritz Lang’s eutopian future and Tron’s pixel landscape, mapped with light and texture.

Yannick Jacquet, also known as Legoman, again produces some very engaging experiences through various video projection techniques.

These artists are fore runners bringing us new ways to perceive space, experience environments and communicate brand. Even in the workplace, which has to be full of practicality and purpose, there is room for inspiration and creative stimulation – maybe even the odd video mapped light installation t0 show employees how to think differently.

Here another example, this time from Legoman…

AntiVJ – St-Gervais / Mapping festival (long version) from Yannick Jacquet (Legoman) on Vimeo.

If you are a business and you are thinking what would surprise and inspire staff, leadership, boards, investors and customers then consider thinking outside of the box where video mapping would bring your brand environment alive in a very dynamic way.

Look out for the Signal Festival for more inspiration.