A rapidly and organically growing not-for-profit organisation, Cinnamon’s communications strategy had not kept pace with their success. They needed a clear brand strategy to focus on the next steps of their journey.
RAW ran a series of immersive sessions with Cinnamon’s leadership to pinpoint their identity and purpose, ‘to serve the nation’. This positive process harnessed the team’s energy and enthusiasm, guided their vision, and brought new clarity to their ongoing strategy with a re-defined brand purpose, character and personality.
“The ‘serve the nation’ project has helped Cinnamon step into the next 5 years with a brand image that truly reflects who we are. RAW have successfully steered our senior leadership team through a process of drawing out vision and brand truths then turning them into a reality that is easily understood.” Matt Bird, CEO.