Ice age and inspired environments

When you have one chance to create something and one season for it to last - your creativity should be freed to express itself.

Arne Bergh is the artistic director at ICE HOTEL, he speaks of the surprise and delight on the faces of their guests when they enter the ice environment. When you enter the ice hotel your senses are challenged and even enlarged. You are psychologically unprepared for this sensory experience. Rooms sculptured with creativity that is connected to something bigger than us.

Every piece of ice in the ICE HOTEL comes from the river Torne. What comes from the river goes back to the river. The agreement with the local planners means that in mid June anything that still remains must be kicked down and finally returned to the river. The ICE HOTEL business has made a decision not to over-stretch itself outside the beginning or end of the season. They could use fossil fuel thinking to build earlier and and last later. They don't. Each year they build at the same time and close at the same time.

In our minds they stand for three special things:

1. Legitimacy
2. Inventiveness
3. Boundaries

Legitimate because what comes from the river goes back to the river.

Inventiveness because what you create has a limited life so you are free to really create.

Boundaries because they pursue nature's rhythm first above commercial gain.

 

We think that Arne from the ICE HOTEL is a hero. He loves what he does, he works with a rhythm from life and he is a challenge to us all to create business that lives closer to nature.
Ice Hotel

Thanks to Kinnarps