THE CHALLENGE

The Art of Work approached RAW Brothers to bring brand strategy into their business. After a sustained period of growth the business offering needed some clarity to help drive forward into new markets and opportunities.

THE INSPIRATION

RAW Brothers provided an architecture for brand change that saw staff, clients and partners all involved. The process not only bought fresh creative direction to the business but was used as a tool to motivate and engage. RAW were delighted to uncover some core truths hidden in the business and bring them to life.

THE RESULTS

The results have been really positive. The brand has been repositioned on its core founding visionary statement “It’s like there’s an art to work these days”. This acts as a springboard for the new approach. ‘Master the Workplace’ clearly positions this community of workplace experts as they move forward. RAW provided a full strategic brand overview and guideline for all internal and external communications.