Personality Blueprinting
Personality Blueprinting – A Clarity Framework for People in Transition
Personality Blueprinting is a guided process that helps individuals and small teams rediscover who they truly are, so they can lead, live, and communicate with clarity and purpose.
It’s especially powerful during seasons of change, leadership shifts, career pivots, or personal reinvention.
At the heart of the process are three core elements:
Origins – the values, experiences, and stories that shaped you
Calling – the deeper purpose you’re here to pursue
Expression – how your identity shows up in tone, behaviour, voice, and brand
Whether you’re a leader rethinking your direction, a founder ready to reframe your story, or a team needing internal alignment, Personality Blueprinting gives you the tools to articulate your identity with confidence.
You’ll walk away with:
A clear sense of who you are and what you bring
Language that resonates in teams, leadership, and life
Confidence that’s rooted in truth, not performance
Tangible tools to express your story across digital, written, and personal presence
It’s not reinvention. It’s realignment.
We don’t guess who you are, we uncover it, frame it, and help you show up fully.
Background and why we have the edge
Built on decades of brand strategy experience. Proven in hundreds of leadership-level contexts. Grounded in story, archetypes, and reframing - not personality tests or surface-level tactics.
Ideal for vocational transitions, leadership alignment, or team culture clarity.
RAW Brothers have over 20 years as experts in brand strategy working with leadership teams across commercial and for-purpose sectors UK and overseas.
At an intersection of my career, it helped me clarify and communicate not just what I do, but who I am and who I am becoming. It gave me a grounding to explore next steps confidently and accelerated me in the direction of my purpose.
APAC Director - Adobe
I engaged with this at a time of experiencing deep disappointment professionally and was able to identify why I felt this way. It helped provoke my thinking that supported me to embark on a journey to present myself in different ways, bring clarity to my thinking and encourage my ongoing root work.
Senior Leader – NHS Trust
I visited Rich in a period of transition in my professional life. He made an accurate assessment of my motivations and encouraged deeper thought into understanding my personality. Then came the piéce de résistance! A framework was provided on how to project myself positively in either an online setting or an interpersonal one. This feedback was tailored, personal and truthful, giving me the tools to present myself confidently in upcoming scenarios.
Professional Rugby Player
Talking through my personal branding with Rich has given me the confidence and kick that I needed to work on my CV and start exploring new career options with a more positive narrative of my past achievements and future goals.
COO – Global Consultancy
