THE CHALLENGE

To design British Airways’ relocated flagship recruitment centre at Heathrow, to ensure (in the words of Head of People Services, Pauline Jorgensen) “that every recruit has a positive experience of the brand even if they are not successful on their recruitment journey”.

THE INSPIRATION

RAW’s winning approach was based on a candidate journey from beginning to end, with each part of the journey mirroring elements of the flight experience: arrivals, lounge and cabins. Our expertise enabled us to manage internal stakeholder teams across brand, properties, IT and building services.

THE RESULTS

The project was completed on time and officially opened by British Airways’ CEO Keith Williams. Head of property services Vance Williamson describes the project as of “a very high standard”, and Pauline Jorgensen agrees: “We were very pleased with the outcome of the project. We feel our key aims were exceeded with the creative input of the RAW Brothers”.