AWA found they had lost their way with their brand; it didn’t do justice to their unique vision or reflect the exciting developments in their business. They asked RAW to help with a complete brand ‘spring-clean’ – a refreshed identity, new brand assets and reinvigorated marketing.


RAW ran a series of immersive workshops with key leadership, conducted qualitative research amongst clients, staff and partners, and produced a comprehensive report defining a new brand purpose strategy for the business. RAW then oversaw the creative delivery of the re-positioned brand across the business.


“RAW brought a rigorous approach to the AWA brand project, particularly in the early stages when we were unsure of the direction our brand needed to go, their consultative creative process enlightened our thinking and yielded surprising results” – Andrew Mawson, CEO.