The EA were moving premises across London and the CEO took the opportunity to improve the culture of the organisation. RAW were approached to bring creative insight into how the design of a new workspace could improve their ways of operating and reflect their ethos.
The EA’s valuable work throughout the UK meant the new space would play host to leading politicians, faith leaders and varied international guests. Welcome was identified as the most important theme, and a clear design strategy developed covering all aspects from furniture to light, texture, shape and sound.
The new strategy promoted an open, flexible workspace with different settings to encourage transparent collaborative working, helping the CEO engineer a fundamental cultural shift towards a more open approach. Since opening, the EA has successfully recruited many new staff and proudly welcomed some prestigious guests through their doors.