Continuing Euro Car Parts partnership leads us to Ireland

RAW Brothers have been acting as brand guardians for Euro Car Parts for the last 24 months. Over that time we have carried out in-depth brand research across the organisation reporting to the board on both internal and external brand positioning. Several projects remain in progress but one recent project completed was RAW Brothers strategic brand environment guide for one of Euro Car Parts recent acquisitions Team P R Reilly in Ireland.

 

This project included a dual brand positioning strategy bringing both brands together for the Irish market. Euro Car Parts needed to be introduced alongside the existing well known brand of Team P R Reilly. RAW Brothers also worked on a brand environment strategy for the branch approach including internal and external dual branding. The project is now currently being implementing across Ireland.

Who are Euro Car Parts?

Euro Car Parts is the UK’s leading distributor of parts for all makes of cars and light commercial vehicles. They have over 130,000 different stocked part numbers, far more than any of their competitors, and this figure is constantly increasing. Their annual turnover now exceeds £900 million.

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